A build-first Tech × Business × AI journey of about two years inside your college's three- or four-year BBA. Sell, market and run real operations with AI tools, check what they produce, and graduate with your BBA, paid work on record and a portfolio of what you ran.
Most BBA graduates start in sales, marketing, customer and operations roles. The track does not pretend otherwise. It is built for what comes next: arriving with real work already done, using AI to do more of it, and having the judgement to check what AI produces.
That is what moves people from a first role to a lead role in three to five years. We will show whether it works by publishing every cohort's results, with the method, once one has graduated.
How we will report outcomes →The same four pillars as every InfyAI track, weighted towards business. One integrated studio a semester, on campus, inside your timetable. [Studio sequence and weights confirmed in design]
A team, seed money and ten weeks to win real customers. Graded on what you tested and learned, not only on what you sold. Money runs through the college incubator or a club.
Content, search, social and paid campaigns with AI producing the volume and you judging what works, by the numbers.
Map how a local business works, automate one part with workflow tools and AI, and measure the hours saved before and after.
Work set by employers and paying clients, reviewed by practitioners, with a sign-off you can show.
No coding background needed. By graduation you can do the light technical work that most business roles now ask for.
| Area | By graduation you can |
|---|---|
| Data | Model a business in a spreadsheet, write basic SQL, and build a dashboard someone uses |
| AI | Use two AI assistants side by side, check one against the other, and spot output that is wrong |
| Automation | Build a workflow that moves data between tools through their APIs, and fix it when it breaks |
| Revenue | Run a pipeline in a CRM, run a campaign and read whether it worked |
| Communication | Write a clear update, present to a client, and speak to customers in English and in their language |
Some sales and customer roles serve overseas clients and run on their working hours. We say which ones before you choose.
Outbound sales calling and high-volume content roles are shrinking as AI takes on that work. Many graduates still start there; we treat them as a route in, not what the track is built for. See our roles research.
These are the first roles the track prepares you for. They are not a placement promise, and we do not publish salary figures before a cohort has graduated.
Most first roles still start with a test and an interview. A readiness lab runs alongside the studios on Board Infinity's assessment platform: aptitude practice, AI-scored spoken English, and mock interviews where you defend your own work. English is trained, not used to screen you out.
We will tell you which partner colleges offer it, how selection works and what it costs, as soon as each is confirmed. [Launch term]
No. You study your college's regular BBA and the college awards it. The track is delivered inside it through courses your college's academic bodies approve.
Yes. The technical floor starts from spreadsheets. Selection looks at how you reason, how fast you learn and how you follow through, not at prior coding or polished English.
No. Nobody can honestly guarantee a job or a salary. We prepare you for named roles, bring employers to your work and publish what happens to every cohort, with the method. How we report outcomes.
Your college sets the BBA fee. Any track fee is disclosed by the college on its fee schedule before you apply. [Fee, scholarships and EMI options, once confirmed]
The studios run on campus inside your timetable. Some self-paced modules support them, but this is a regular, in-person programme.
Your track credits map back to the college's regular electives, so you still graduate on time with the same degree.